Thursday, 23 April 2015

Dove: I choose beautiful

Can I just start off by saying that I'm absolutely in-love with all the campaigns that Dove has run in the past and even more so with the current one. Dove is launching the Choose Beautiful campaign to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel.
The Dove Choose Beautiful film captures real women in San Francisco, Shanghai, Delhi, London, and Sao Paolo considering about their own beauty. The women made a choice about the way they see themselves: ‘average’ versus the frequently avoided ‘beautiful.’  The film reveals that women often struggle with recognizing their own beauty. “Although the majority of women don’t describe themselves as beautiful, 80% agree that every woman has something about her that is beautiful.  It’s time women think differently about this choice,” said Steve Miles, Senior Vice President, Dove.  “Dove Choose Beautiful urges women to embrace this choice, and inwardly challenge our tendency to not ‘choose beautiful’ because when we do it unlocks happiness and confidence that impacts women’s self-esteem.”
How to choose #ChooseBeautiful everyday?
# 1. One Beautiful Thought: “Thoughts become things, choose the beautiful ones.”– Unknown.
# 2. Surround Yourself with Beauty: Our physical surroundings impact the levels of stress that we experience, which in turn impact our well-being and happiness.
# 3. Practice Mindfulness: ‘Don’t believe everything you think’: Question the negative thoughts and let go of thoughts and beliefs that don’t serve you.
# 4. Be Kind, Feel Beautiful: Notice and acknowledge the beauty in others at least once a week.
# 5. Exercise Self-Care: 72% of women agree that beauty is not about being born with the most, but about making the most with what you have
# 6. Practice Gratitude: Practicing gratitude is an effective way of overriding our brain’s negativity bias, its biological tendency to always focus and dwell on the negative.
# 7. Self-Compassion: Stop living in expectation of receiving this love from other people only. Take the lead in making yourself feel loved.

So in the light of making you feel special and beautiful Dove has collaborated with my blog to bring you an awesome giveaway!!!
The prize will contain the below:
•Daily Care Shampoo
•Daily Care Conditioner
•Hair Oil – All Types
•White Beauty Bar
•Deeply Nourishing Bodywash
•Instant Hydration Lotion
•Original Aerosol Deodorant
•Branded cosmetic mirror

All you have to do to enter is tell me why you believe you are beautiful & #ChooseBeautiful hashtag and the tag @Dove_ZA easy as that!!!

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