So I got the
opportunity to attend the Media event for the new design and packaging of the
much loved Black Opal brand which will now be known as BLK OPL.
BLACK OPAL
LAUNCHES BRAND REFRESH
Created in
1994 to celebrate the nuances of black skin, the beauty revelation that was
Black Opal became a beauty revolution rooted in color, identity and
empowerment. As the brand continues to evolve, Black Opal is introducing a new
look to celebrate and connect with a global consumer that transcends racial and
cultural borders. The complete brand refresh will include a sharp, stylish take
on the logo and packaging for a modernised brand perception. The new BLK/OPL
visual identity will help target a more contemporary, fashion-forward audience.
Regardless
of shade, tone or heritage, Black Opal is reaching the next generation of
beauty. Bold, unique and unapologetically in-control, the Black Opal woman is a
free-thinker that sees people from around the world as more alike than
different. The face makeup category will remain a growing focus for the brand
and the products will continue to emphasise darker tones but will also
introduce a broader range of skin tones in key pieces. This dynamic evolution
will be introduced throughout all marketing, sales, digital, and social
campaigns, bringing an elevated interactive 360 experience for our brand
loyalists and new consumers worldwide.
“With over
20 years of experience, Black Opal’s vision is infused with personality at
every turn and encourages women to embrace their own brand of beautiful. We
have always celebrated women of all skin tones and will continue to empower
women through our new brand identity that is modern, confident and purposeful,”
says Dheshan Naidu, Sales and Marketing
Director International at Mana Products.
The Black
Opal brand refresh will introduce new product packaging and innovation within
the facial makeup category.
PACKAGING & LOGO: Black Opal product packaging has been
redesigned for a sleeker more sophisticated look. Bold square compacts, bottles
and tubes are emblazoned with the
BLK/OPL logo. The products will remain true to their iconic formulations and
extensive array of shades.
NEW PRODUCT INNOVATION: To coincide with the re-launch, Black Opal
will introduce the latest innovation in
its line of skin tone perfecting makeup, True Color Ultra Matte Foundation
Powder. Silky smooth with a matte finish, this
one-step dual active powder and foundation glides effortlessly onto
skin, providing a lightweight buildable coverage; it is available in 12 unique shades.
Black Opal
is available in selected Clicks, Edgars, Foschini, Red Square and Truworths
stores nationwide!
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